So what does a medicine company with a new expensive product that is to be launched in the market do. Look and learn from Navigencies. For 10 days the company will pop open some temporary stalls on well-known blocks in SoHo and market their genetic testing kits as well as hosting panel discussions on genetics and other health related programmes. As for more on the product, these genetic testing kits are designed to screen your DNA for seventeen diseases...

Swarovski’s the latest to join the concept shop space, with their new CRYSTALLIZED™ Cosmos and Lounge in London. Full of every Swarovski crystal you can imagine, the room is a veritable shaft of light and sparkle, glowing and gleaming. The glamorous and glitzy concept shop is currently featuring the haute-st in wedding dress couture, with designs by some of England’s best – Vivenne Westwood, Alice Temperley, and others....

Vodka is a popular drink among people which gives the vodka manufacturers to offer variety in their products. As I see it, their USP for vodka is keeping up with the youth and their trends. The world has already seen the first ever green vodka. Now it’s time for something absolutely new – the world’s most expensive vodka. Mind you the vodka per se has nothing to do with it being the most expensive. Raise your eyebrows at the...

Choosing a window for your bathroom is a careful consideration. Now now, don’t snigger. The bathroom is probably the only place where most people are comfortable being naked with the security that people will respect their privacy. So just to make sure of the same and make sure the peeping toms of the world don’t get a peek of you or the rest of the family, you want to make sure that your window choice makes sure that public...

Don't get your hopes high on seeking the location of this wonder private mansion owned by Ambani's, as it is still under construction. Ideally, a 42 storey, it is now a 27 storey as Mr. Ambani like high ceilings. Mukesh Ambani is reported to be the 14th richest man in the world, with estimated personal wealth of around $21 billion. He is also one of the more visible men of wealth in India. When completed, the high-rise mansion will...

British manufacturer Carbonyte is hot name in churning out customized cars. The bespoke vehicle manufacturer stretched the 400bhp 170 mph Ferrari 360 Modena F1 'limousine' last year and is the pioneer of the HotFusion Composite Manufacturing Technology first used on the McLaren SLR Supercar. The company has now revealed their Carbonyte Smaaart but that's not where they are stopping, future plans include stretching the Lamborghini Murcielago, Bugatti Veyron and a stretched Koeniggsegg CCR. Limo Dan from Style Limousines picked...

Yet another astounding model from hobo. This is an almond snake embossed leather bag with a large flap as the name suggests. The buttons and locks used are gold-tone hardware. It has shoulder straps with grommets. For it to stand still it has a metal feet protect base....

I want to own this without a side carrier. This surely looks like super bike until you come across the side carrier to carry that extra bunch of people who would like to enjoy your company. The Can-Am Spyder Roadster is built by Bombardier Recreational Products the same people who make Jet Ski's, Ski Doo's and the Can-Am line of ATV's. The Can-Am Spyder Roadster is their first vehicle designed exclusively for on road use and incorporates a completely...

A flight simulator that can simulate either airplane or helicopter flight was recently on bid on eBay. It’s quite surprising really that people still turn to eBay for selling big ticket items such as this. The controls of this simulator are set up for helicopters but can easily be used as airplane controls as well (somewhere I can hear flight simulators fans “oohing” and “aahing”). The screen is tituated three to four feet in front of the occupants that...

With people breaking records for the biggest this and the longest that every year, Japanese photographer Hitomi Toyama achieved her record standing alongside her photo album which is now known as the world’s largest album. The photo album measures 4 metres X 3 metres and weighs 1000 kilograms The album titled “Women of Vietnam” has secured a place in the Guinness Book of World Records and it includes more than 53 photos taken by Toyama....

Shuffling between various activities during the day wears out every woman and she sure needs a rejuvenating lounging. The Cleopatra Chaise Lounge from Alemanno is a sensational hand-crafted limestone lounge chair with natural heat radiation. Designed by Dr Med Billingham, an eminent doctor of hot stone therapy claims that this chair is designed primarily for people concerned with their health and wellness. The chair provides gentle radiating heat from the chair composed of a single block of limestone. An...

This is uber cool. I always thought those huge Tape-recorders beholded by hip-hop loose pant guys is so thing of the past. These are amazingly designed bags implanted with speakers and amplifiers to blow the mind of onlookers. They are available in matt and golden finish. It not only looks jazzy but also smart and trendy at the same time....

This is Friends-Joey's bag. Remember the episode in which he brings in this bag which he claims to be a unisex one but is ideally a women's baggage. This is almost the same funda. The Urban Performer Unit is a handbag with slick crystallized controlling, allowing you to operate your iPod from the Swarovski crystal laced surface. The bag doesn't only work with iPod's, but with most any pieces of mobile gadgets, including your PDA or cell phone....

Diddo Velema's gas masks were part of the Luxury Show 2008 in Bucharest & Romania. I still do not get the point, what's the idea to wear a gas mask unless and until you are a patient of bronchitis. Designer Diddo Velema, with Gucci and Luis Vuitton, will have us wearing gas masks made from the finest materials and studded with diamonds. Do diamonds help in gaining fresh air?...

It’s incredible how celebrities find it so easy to spend a lot of money. Madonna has decided to bring back knuckle bling in a big way. Sporting a shiny new “M-dolla” knuckle ring for the cover of her new album, Hard Candy, the pop-queen proves, once again, that some celebrities just make too much money. The ring, designed by Chopard, is made up of a whopping 258 brilliant cut white diamonds which includes Chopard's signature floating diamond. The Swiss...