Giorgio Armani is trying his hand at apartment interiors by designing the Cavour220 Project that is a residential block occupying 12,000 sq m (129,200 sq ft) and composed of six linked buildings surrounding a garden. It includes 62 exclusive apartments in Rome. Every apartment is slated to have an individual ground plan which will be finalized and furnished to personal tastes on the basis of layouts and finishes proposed by Armani/Casa. The features offered here include a personal concierge service, available 365 days a year, to help out with maintenance, babysitting, restaurant reservations, theater tickets as well as travel arrangements.

The complex is beautifully situated in Via Cavour, that leads to the Coliseum. "The scheme was conceived from the desire to transform the ancient buildings of a quarter on the slopes of the Palatine Hill into a prestigious, sophisticated, cutting-edge residential complex," Armani said in a statement. The apartments won't be ready till 2010.

[Reuters]