Art Lebedev unveils the Finger Folder, a USB drive

YAY, I understand that it’s a USB memory stick but NAY I don’t understand that why the big fuss over it. More so because it’s still a concept only. However it seems to be making news because of its unusual design. The Finger Folder, a USB flash drive from Art Lebedev Studios actually looks like a file holder (the device's original purpose). It includes an exposed, direct USB connection and leaves a large flat surface on either side that can be labeled much as with actual folders.
No word on memory storage and other specifications.
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Great !
A usb "disk" that is :
1/ too thick, so you cannot use the adjacent USB port
2/ too large, so it won't fit in the tiny space at the back of the tower
An epitome of badly thoughtluxury, in that it is needless, exclusive and unpractical...