The opening day of the Milan International Furniture Fair was graced by Giorgio Armani who unveiled the new Armani/Samsung premium 120Hz full HD LCD television. Armani said that the inspiration for this new LCD is Armani's new 2008/09 Armani/Casa home furnishings collection, which includes the Brahms tea table in pleated effect glossy black lacquered wood which has been specifically designed to host the new television.

The unit is further emphasized by glass in the front and shows simple but solid natural lines expressing pure emotional expression. Both models, 46-inch and 52-inch, are to incorporate many of the features and cutting-edge technologically, such as 100Hz Full HD and HDMI connectors, that have made Samsung Televisions world prominent for their outstanding picture quality and high-end functionality.

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