Whatever it takes to market the product seems to be an upcoming mantra for cell phones theses days. No doubt, the Dubai based Touchmate’s TM-M800 cell phone looks hot, but seriously, calling it the "the world's smallest mobile phone (1.2 inches by 3.5 inches) with built-in MP3, MP4, camera and diamond. ... Best for showoff in parties, looks different, image builder, unique gift for someone you love."…is taking it a bit too far! The phone has an etched floral pattern on the back and a Swarovski Crystal, plum above the center of the screen.

The Touchmate TM-M800 is encased in gold looks chic for the ladies and the masculine silver-black version looks hot.