Giorgio Armani is now maximizing his brand value across the continents by branching out of clothing into regions such as interior design and home furnishings. The Italian fashion designer has designed some beachfront villas in Egypt in partnership with Emaar Properties PJSC SpA. The villas for a $1.85 billion gated community development are in Marassi that is just two hours drive from Cairo. They will be up to 500 square meters in size and with up to four bedrooms, each with personal pool and automated security systems, temperature and drapery control, lighting and air-conditioning. Armani says his villa design is based on the elements that capture the serenity and calm of beach-front living. Armani has already designed a hotel in Emaar's Burj Dubai development, including guest rooms, restaurant and spa as well as luxury apartments.

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