Swarovski has opened up a new flagship store in Tokyo in the renowned Ginza district. Showcasing the entire Daniel Swarovski Couture Line and the jewellery and accessories from the Swarovski fashion collection, the store also features three exclusive Ginza limited pieces namely the Black Elvis Pendant, the Signature Necklace and the Signature Power Evening Bag.

The store better known for its Crystal Forest has been designed in collaboration of Swarovski and famous Japanese designer Tokujin Yashioka. All the other Swarovski boutiques will be refurbished according to the new architectural concept of this flagship store from 2008.What’s interesting is that the walls of this store are textured with reflective white relief prisms of various lengths. These faceted, multi layered elements create a visual depth and exude an internal rhythm. For people who are visiting Japan, this one-of-a-kind boutique named Swarovski Ginza is worth a visit even if you don’t go there with the intention of buying anything. Happy ogling!

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