A Japanese company has come up with an innovative and an expensive way to chill during the summers. Gold manufacturer Ginza Tanaka's latest collection consists of Summer Cool products that are believed to lighten the heat. The collection includes a gold beer mug worth $50,000 (£31,000). The mug is made out of 850g of gold and the company feels that it is a completely different experience to drink from a golden mug. If you are not very fond of beer mugs you can also check out the gold wine glasses.

[3Yen]