Prada store in Texas is so out of the way

Prada store in Texas is so out of the way

This is one of the most stunning approach to advertising and marketing strategy I have come across. At first like me, you will also believe that this is actually a Prada store in midst of the dessert. To be precise it is located on a desolate strip of U.S. Hwy 90 in a very small west Texas town called Valentine, just outside of Marfa, Texas. Its actually a promotional stunt erected by 2 berlin artists michael elmgreen and ingar dragset.
Behind the glass a selection of shoes and bags, presumably more expensive than the structure itself, has sat untouched since 2005.

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by editor, posted January 2, 2008 - 3:03 AM in Other Stuff | Comments ()